About Fritz's Bicycle Shop

Our Story

Fred "Fritz" Maiser was starting to ride a lot back in the late '70s. However, the more Fritz rode, the more he needed service on his bike. As his bicycle shop visits for repair work increased, he realized he wasn't content with the level of service offered. Fritz thought, "I can do better," so, in 1981, he opened Fritz's Bicycle Shop.

Like many kids in the '70s and '80s, I lived on my bike, I rode it everywhere and loved it! My father also really enjoyed riding bicycles. My dad made sure that I had a steady supply of cool bikes to cruise around on. He didn't just give me bikes, though, he taught me how to ride them, how to maintain them, he taught me to value them. This skillset, along with respect for bicycles, landed me a job at the local bike shop when I was 15. I've been fortunate and have made my living doing something bicycle related ever since. I've worked for many different shops in multiple roles over the past 27 years, and I'm thankful to all of them.

In the summer of 2012, I was looking around feeling like Worcester was missing something. I wanted to see a bicycle shop that treated first-timers with the same stoke and excitement that a seasoned enthusiast receives. A shop where you could walk in and feel welcome regardless of your knowledge of bicycles. Where people are treated with respect and patience, whether you need your tire inflated on the way to the park or your suspension overhauled so that you can hit the mountain bike trail. I talked to Fritz, and after 31 years, he was ready to retire. He was anxious at the prospect of the shop continuing, and I was excited about what it could become. I took ownership of Fritz's Bicycle Shop on September 1st, 2012, then with the help of my family, friends, staff, and the greater Worcester cycling community, we turned it into the shop, it is today, which is simply a shop that welcomes everyone.

Stoked to be your local bike shop,
Aaron Prince
Owner / Operator